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The Allure Group Newsletter


The contributions of Black Americans have impacted every aspect of US culture. In honor of Black History month, Linden Center some special entertainment while learning about the many Black Americans who changed the course of our history!


valentine’s day

“There is only one happiness in life: to love and be loved.” Valentine’s Day celebrations at the Linden Center!


Filled with food, fun, and so much team spirit, Super Bowl Sunday at the Crown Heights Center was a success!

Mayo Clinic Gives Blockchain Another Try; Will It EVER Catch On In The Healthcare Sector?

Blockchain, a decentralized, immutable ledger most often associated with cryptocurrency, has great potential within the healthcare industry – potential to address privacy and data-security concerns. Potential to ward off cyberattacks. Potential, even, to make the payment process more efficient.

Blockchain can also aid in matters such as medication adherence and blockchain management, but widespread adoption has yet to take place. As Kali Dugampudi, chief technology officer at the healthcare payments company Zelis, told Healthcare IT News in a July 2022 interview, the sector has been “notoriously slow to adopt new technology,” meaning that we are “likely still years away from the healthcare industry widely adopting blockchain technology.”

Click here to read the full article published on Healthcare Business Today.

Staying Connected

Staying connected with your loved ones is one of the best things you can do for your mental wellbeing.

If you or someone you know would like to offer entertainment to our residents in the form of music, dance or even painting classes, reply to this email and let us know!

The Allure Group Newsletter

Hamilton Park Earns Spot in List of Best Nursing Homes of 2023

We are so proud to to have Hamilton Park’s efforts recognized on Newsweek’s list of “Best Nursing Homes of 2023.” Thank you to the entire Hamilton Park team for all of your hard work and dedication!

Breast Cancer Awareness Month

Here at The Allure Group, we take breast cancer awareness seriously. We are doing all that we can to educate our communities and motivate you to make your health a priority! This year our Linden Center celebrated Breast Cancer Awareness Month with staff selling snacks to raise money for breast cancer.

The Allure Group Halloween Celebrations

We had a wonderful time celebrating Halloween across our centers this year with both residents and staff joining in on the costume fun!

The Persistent Problem of Falls Among Seniors: What Can Be Done About It?

From our COO Melissa Powell this month in Senior Lifestyle Magazine, she writes,

The problem of falling among seniors cannot be overstated. According to the Centers for Disease Control and Prevention, older Americans suffer from 36 million falls each year, resulting in 32,000 deaths. That makes falls the leading cause of accidental death among seniors in the U.S.

Moreover, 20 percent of falls lead to injuries among those ages 65 and over, and some 3 million older adults require an emergency-room visit as a result of an injury suffered in a fall.

Click here to read her full piece.

Blue Carpet Farewells

We are overjoyed as always for this months Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

The Allure Group Monthly Newsletter

Breast Cancer Awareness Fundraising

Some things are worth the wait! The Allure Group proudly presented the American Cancer Society with our 2021 Breast Cancer Awareness fundraising totals. As a group, more than $6,000 was raised in support of the ongoing fight against breast cancer!

On hand to present the check were Claudinalti Titus and Debra Besson of Crown Heights Center, this year’s top fundraising facility.

Long Term Care Administrator’s Week

This month was Long Term Care Administrator’s Week, and we want to shout it from the rooftops that The Allure Group administrators are the best!

We appreciate you and the dedication you display to all those around you!

Employee Appreciation Day

We celebrated Employee Appreciation Day this month and we’re so happy to have this time to celebrate our hard-working crew. They have risen above every challenge of these uncertain times and inspire us all with their bravery, selflessness, and strength.

Today and every day, thank you for all that you do!

How Healthcare Has Been Forever Changed by the Pandemic

This month, Joel Landau discusses How Healthcare Has Been Forever Changed by the Pandemic in Newsweek.

“The healthcare field has routinely prioritized innovation and advancement in order to better identify, treat and cure patient conditions. In the last year alone, healthcare has changed more than in any other period in modern history due to the pandemic and the challenges it presented.” Read the full article here.

Staying Connected

Staying connected with your loved ones is one of the best things you can do for your mental wellbeing.

If you or someone you know would like to offer virtual entertainment to our residents in the form of music, dance or even painting classes, please email us at customerservice@allurecare.com and let us know!

Blue Carpet Farewells

We are overjoyed to share this months Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

October 2021 Newsletter from The Allure Group

Breast cancer awareness month

We honored and celebrated Breast Cancer Awareness across all of our centers this month:

Crown Heights Center celebrated Breast Cancer Awareness Month with Walk The Block with their community.

Bedford Center showed their support for Breast Cancer Awareness Month with a fun fundraising table.

Sing for Hope Streamed Live for Residents

Sing for Hope was streamed live this month across all of our centers for our residents to enjoy!

This was made possible by our partner, Equivia Health, a telemedicine pioneer that provides healthcare services via bedside tablets. All of our residents were able to enjoy a true Sing for Hope experience!

Thanks again to Equivia Health for putting this together for us!

The COO’s Changing Role in a Changing World: Vision, Versatility are the Keys

In her most recent article, our COO Melissa Powell writes for NYC Score,

“How does a business leader react to an unprecedented crisis? How does one handle a situation unlike anything he or she has ever been asked to handle before? Those are the questions that have been presented by the coronavirus pandemic and the accompanying economic downturn.”

To read her full article, click here.

Staying Connected

Staying connected with your loved ones is one of the best things you can do for your mental wellbeing. If you or someone you know would like to offer virtual entertainment to our residents in the form of music, dance or even painting classes, please reply back to this email and let us know!


We are overjoyed to share our October Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work. Watch this month’s Blue Carpet Farewells video:

June 2021 Newsletter from The Allure Group

Introducing CarePath in Motion

Introducing Allure’s CarePath in Motion program! Allure’s groundbreaking partnership with Vis A Vis Health is celebrating its 1 year anniversary and the data collected is nothing short of astounding!

Too often, SNFs were unable to track and trend their readmissions post discharge from their facilities. Vis A Vis helped us solve that problem and make us better partners to our local hospitals.

Over a 6 month period, only 6.6% of our discharged patients ended up back in the hospital within 30 days! Truly the mark of a soon to be award winning partnership!

Hamilton Park Holds Vow Renewal Ceremony

Hamilton Park for Nursing and Rehabilitation Center was honored to host Mr. and Mrs. Caruso’s vow renewal at their facility. The ceremony was nothing short of amazing and was shared with their family and staff friends! The love-filled event was featured on News12, watch the video above to see a glimpse inside the special day.

Linden Center announces partnership with ReNew

ReNew partners with SNFs, ALFs and LTACHs to provide the most advanced wound care treatment protocols available in a post-acute setting and we are thrilled to have them at our Linden Center.

Melissa Powell featured in Thrive Global

“We all have times when the world feels overwhelming; our responsibilities and difficulties loom large, and stress encroaches upon our daily lives. Stressors—like losing a loved one, managing illness, financial concerns, retirement, or separation from friends and family—can cause tension and anxiety, especially in older adults.”

Click to read the full article by Melissa titled “Why Reducing Stress is the Key to Long-Term Health.”

June Blue Carpet Farewells

We are overjoyed to share our June Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

May 2021 Newsletter from The Allure Group

The Allure Group Celebrated Nursing Home Week

This Nurses Week 2021, we pulled back the curtain on our everyday superheroes with a fun series called “The Allure Superhero Universe!” We created a fun series spotlighting the various superheroes across our centers:

Celebrating Mother’s Day Across Our Centers

In honor of Mother’s Day this past month, we celebrated across our centers to make sure that all of our wonderful moms knew how special they are, not only on Mother’s Day, but every day of the year! From flowers and cupcakes to blankets that were donated by the Salvation Army, we wanted to thank all of our moms for being who they are.

Congratulations to our Chief Business Officer Matthew Fenley

Crain’s New York Business has just announced today Matthew Fenley, our Chief Business Development Officer, as Notable in Marketing & PR 2021!

We are all so proud, a huge congratulations to him!

Melissa Powell featured in McKnight’s Long-Term Care News

Most skilled nursing facilities were not initially designed to deal with crises like the coronavirus pandemic, though changes were made on the fly as the outbreak unfolded, and more will no doubt follow in the years to come.

Our very own Melissa Powell discusses how COVID-19 is shaping the future of skilled nursing facility design in her latest McKnight’s Long-Term Care News piece.

May Blue Carpet Farewells

We are overjoyed to share our May Blue Carpet Farewells!

We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

December Newsletter from The Allure Group

Happy New year!

Wishing you and your families a very happy New Year. We look forward to 2021 and want to say thank you to each and every one of you for all of your support.

Crown Heights Center Is The first Allure Facility To Receive The COVID-19 Vaccine!

History being made right before our eyes! Crown Heights Center and Mr. George V. proudly leading the way into the vaccination effort for The Allure Group. “This is the best thing that has ever happened because it will prolong life.” – George V.

We are also excited to share that we have been featured in Reuters international vaccine rollout press!

Hanukkah Drive-Thru Event at King David Center

The King David Center for Nursing and Rehabilitation hosted a Chanukah Drive-Thru Event on Sunday, Dec. 6. Free activity boxes were distributed, which contained Circle Magazine, a coupon to the Ice Cream House, the means to create your own science experiment and several other festive goodies.

Harlem Center Participated in Salvation Army’s Red Box Drive

Harlem Center participated in Salvation Army’s Red Box drive this year.

Each Red Box was filled with a turkey, stuffing, potatoes, vegetables, milk, eggs, bread, butter, a dessert and even a game for a local family to enjoy.

We are honored to have been a part of bringing some extra joy to families who needed it this holiday season.

Linden Center’s Christmas Ham Drive

Linden Center hosted a Christmas Ham Giveaway for the local community to bring some holiday cheer to the neighborhood. Together with Uncle Moishy, Linden Center was able to provide families with a delicious holiday meal.

Yes, Healthcare Workers Deserve to be Called “Heroes”

Our COO Melissa Powell’s latest article was published in Healthcare Business TodayIn it Melissa writes that while there are those who question the labelling of healthcare professionals during the coronavirus pandemic, there is little reason to quibble. Their actions have been above and beyond the call of duty, and deserve to be saluted.

December blue carpet farewells

We are delighted to share our December Blue Carpet Farewells! We wish the residents well and thank our amazing staff for their dedication and hard work.

November 2020 Newsletter from The Allure Group

Turkey Giveaway

Taj Barnett, marketing manager for The Allure Group’s Linden Center for Nursing and Rehabilitation, joined Chris Banks, founder and executive director of the East New York United Concerned Citizens, to hand out over 250 turkeys the Sunday before Thanksgiving. Linden Center was proud to co-sponsor this very worthwhile event.

Drive-Thru Event

The King David Center for Nursing and Rehabilitation hosted a Chanukah Drive-Thru Event on Sunday, Dec. 6. We distributed free activity boxes, which contained Circle Magazine, a coupon to the Ice Cream House, the means to create your own science experiment and several other goodies.

November Blue Carpet

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We are overjoyed to share our November Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

Linden Center and Vis a Vis Health — a Promising Partnership

With Vis A Vis Health, Allure’s care continues even after you leave Linden Center. Patients are given a hand-held device that enables them to keep in touch with healthcare professionals, and allows those same professionals to track the patient’s biometrics.

Veterans Day Fete

Linden Center celebrated Veterans Day with food, inspirational video chats and the presentation of gifts to our wonderful residents. We thank all the veterans for doing their part in history and for putting their lives on the line for our country!

Heartwarming Thank You Letter

This heartwarming thank you letter, from the family member of a resident to King David Center administrator David Schoenblum, made our day! It is moments like these that motivate us to do what we do. Special shoutout to our hardworking staff for their dedication. 

Pondering Smart Healthcare Facilities

Joel Landau, founder and chairman of The Allure Group, wrote for McKnight’s Long-Term Care News about smart healthcare facilities, which have gained some traction during the coronavirus pandemic. Particularly notable was a temporary field hospital built in Wuhan, China — the very epicenter of the outbreak — that was manned by robots.

Artificial Intelligence: How its Potential Has Been Shown During the Pandemic

Joel Landau also wrote for Healthcare Business Today about the manner in which artificial intelligence’s potential has been revealed during the pandemic. He cites as one example the manner in which an AI platform detected an unusual flu outbreak in Wuhan, days before the World Health Organization issued an alert about the pandemic.

Talking Up Technology

Melissa Powell, The Allure Group’s president and COO, was featured in a recent McKnight’s Long-Term Care News article discussing PadInMotion, Inc., which allows our patients to engage with loved ones via one-touch connectivity.

“Having PadInMotion’s tablet technology at every single one of our beds was a lifeline during the pandemic,” Melissa told writer Kimberly Marselas, “and will be a staple of our resident-family communication moving forward.” 

October 2020 Newsletter from The Allure Group

King David Center Renovation

The new King David Center for Nursing and Rehabilitation, labelled the Nursing Home of Tomorrow, available today, has been a year in the making. 

Renovations began in October 2019 and are nearly complete; all that’s left is construction of an aquatherapy pool. Prior to that, there was a makeover of the lobby, an expansion of a first-floor cafe and the consolidation on the first floor of the rehab center, which had previously been on the eighth floor, and the robotics suite. Resident units, as well as hallways and nurses’ stations, were also upgraded.

“We’re always trying to grow,” facility administrator David Schoenblum said. “If you stay in the same place you’re not going to make strides. You’re going to fall behind. And we’re always looking to grow, to make strides.”

Newsweek Fetes Hamilton Park Center

Big congratulations to Hamilton Park Nursing and Rehabilitation Center for being ranked among New York State’s best nursing homes by Newsweek Magazine. 

Newsweek Global Editor in Chief Nancy Cooper, in a letter accompanying the rankings, noted that the U.S. is getting older by the day. In fact, she pointed out, the oldest Baby Boomers are in their 70s, and by 2030, more than 20 percent of the nation’s population will be 65 or older.

That led Newsweek, in collaboration with the global data research firm Statista Inc., to analyze the country’s 15,000-plus nursing homes and rank them. Just over 400 made the cut, including 63 in New York State.

New Issue of Senior Times

A new issue of The Senior Times, produced by King David Center and fast becoming the go-to publication for everyone in The Allure Group community, is out. This magazine, over 80 pages long, provides everything from the latest in medical news to interesting interviews and side-splitting humor. Truly it is a must for seniors, their loved ones and everyone else. Pick up one for yourself and see what all the hype is about!

Mid-Autumn Festival at King David Center

King David Center recently celebrated the Mid-Autumn Festival, a traditional festival observed by East and Southeast Asian people. Regarded as the second-most important holiday on the Chinese calendar (after Lunar New Year), it dates back some 3,000 years, to when leaders of that heritage worshiped the moon in hopes of fruitful harvests. It is observed with lanterns, which light the way to prosperity and good luck, as well as pastries called mooncakes.

Mrs. Jean Observes 102nd Birthday

Mrs. Jean, a Hamilton Park resident since 2015, recently celebrated her 102nd birthday with family, friends and staff, who honored her with a cake and presents. She had a wonderful time and is so grateful for the warmth and love she received!

october Blue Carpet Farewells

We are delighted to share our October Blue Carpet Farewells! We wish the residents well and thank our amazing staff for their dedication and hard work.

An Accent on Staff Safety

Joel Landau, founder and chairman of The Allure Group, writes for McKnight’s Long-Term Care News about the twin priorities during the coronavirus pandemic of keeping not only residents safe, but also staff. Regular testing is the best way to do so, though some facilities have resorted to such means as self-confining (i.e., having staff live where they work). In addition, there are states that have formed so-called strike teams, groups that can come to the aid of overburdened staff during times of need.

Leading With Her Heart

Kellyann Byrne, Director of Concierge Services at King David Center, told Patch.com that during the COVID-19 pandemic she has been asked to serve as a go-between for residents and their loved ones. It is something she has been happy to do, as she always “leads with (her) heart.”

“I just feel that I am their visitor,” she said of the facility’s 206 residents. “I’m their daughter or their son. I’m their sister or brother. Whoever they’re closest to, I’m that person for them.”

August 2020 Newsletter from The Allure Group

The Growing Joy at Bedford Center

Bedford Center Director of Recreation Pearl Rimpler happily enlisted her facility in Plantogether, an initiative that involves delivering plants to seniors who are either quarantined at home or residents in skilled nursing facilities.

According to a Fox 5 television report, Plantogether was started in April by two young Crown Heights women, Baila Dalfin and Nechama Hecht, by soliciting donations to their Instagram page. Local gardening businesses have also contributed greenery, and to date the women have delivered plants to over 300 seniors. 

“When you see how much it is appreciated by (seniors), you feel like people are thinking about them and people care about them,” Hecht told Fox 5, “so that’s something that inspires us to continue moving forward.”

Celebrating 25 years at bedFord center

Allan Campos, Cardiopulmonary Unit Director at Bedford Center, was saluted for 25 years of service in a surprise ceremony in mid-August. In his remarks to well-wishers, Allan recalled that before he interviewed for the job all those years ago, his uncle, a bank manager, told him to make clear to his potential employers that he would be an asset to their organization.

“I just try to live by that phrase that was given to me by my uncle,” Allan said. “I try to do the best every day.”

He also said he has considered other jobs through the years, then thought better of it.

“I have my family here,” he said. “I love the people that I work with. That’s why I stay.”

The Senior Times – A magazine from the allure group

Click here to read The Senior Times, a magazine from The Allure Group.

The issue includes:

  • Timely op-eds authored by The Allure Group’s executive staff
  • A review of King David’s popular summer event featuring world-renowned Uncle Moishy
  • Tips for thriving during the pandemic
  • Lighthearted jokes, inspiring poems, fun crafts and mouth-watering recipes
  • And much more!

Rachel Klein, The Allure Group’s Corporate Director of Special Programs, writes on its opening page that the goal for the Senior Times is “to cover anything and everything you need to know to keep yourself and your loved ones happy and healthy.”

august blue carpet farewells 

Several residents across The Allure Group’s locations were accorded Blue Carpet Farewells. We wish them well, and as always, we are so proud of our staff for the work that they do.

how the coronavirus pandemic has sparked healthcare innovation

Joel Landau, The Allure Group’s founder and chairman, wrote for Provider Magazine about the manner in which the COVID-19 pandemic has sparked innovation in the healthcare field. Joel noted that The Allure Group has been on the cutting edge of that trend, having implemented EarlySense, a remote contact-free monitoring system, even before the outbreak. 

In addition, such breakthroughs as telehealth and electronic health records have proven invaluable to healthcare professionals during this crisis.

Protecting Dementia Patients During a Pandemic How to prepare for future healthcare pandemics

Joel Landau also wrote for McKnight’s Long-Term Care News about the need to prepare for the next pandemic, which healthcare professionals agree is an inevitability. Their only disagreement is whether the current crisis qualifies as “The Big One” — i.e., a calamity comparable to the Spanish Flu outbreak of 1918 — or whether that is still to come.

Joel cites the work of several experts who say the United States is in need of an independent, nonpartisan body that is capable of a rapid response to future pandemics. There are those, in fact, who have said the body should be to public health what the Federal Reserve is to finance.

How does one successfully age during a pandemic? 

The concept of “successful aging” has long been debated, The Allure Group COO Melissa Powell writes for Thrive Global, with some researchers defining it pre-pandemic as the ability to remain free of disease and disability, maintain cognitive function and actively engage with life.

Now, however, there are those who have arrived at a new definition — the ability to draw on internal and external resources to withstand life’s setbacks, whether chronic illness or social loss. In other words, it’s a matter of being resilient in the face of adversity.

We’re hiring!

The Allure Group has a new role for Infection Control Nurses. Here is a link to more information about these positions. Please contact Cynthia Deng (CDeng@AllureCare.com) if you are interested.