About the Allure Group

If the initial goal of The Allure Group founder Joel Landau was to improve upon what he viewed as the shortcomings in New York City’s eldercare field, it is now clear that the facilities he operates have moved to the forefront of that field.

He founded The Allure Group in 2011, having discovered while caring for his own grandfather that the resources available to New York’s ailing and aging seniors were lacking. He sought to fill the void, starting with the transformation of the Victory Memorial Hospital, which was about to close, into the Hamilton Park Nursing and Rehabilitation Center.

In time he added the Linden Center for Nursing and Rehabilitation (formerly Ruby Weston Manor) and the Crown Heights Center for Nursing and Rehabilitation (formerly the Marcus Garvey Rehabilitation Pavilion). The centers now enjoy a 100 percent and 98 percent occupancy rate, respectively, and CMS Five-Star ratings as of 2016.

The Allure Group now includes six centers across Manhattan and Brooklyn, the goal of which is to provide cutting-edge care and comfort for the growing needs of the Baby Boomer generation.

Each facility has the appearance and amenities of a 5-star hotel, while also providing a wide range of long- and short-term services — orthopedic, cardiac and vestibular rehabilitation, diabetes and post-surgical care, seven-day-a-week physical, occupational and speech therapy, etc.

In addition there are services tailored to the wide-ranging needs of the clientele. There are bilingual staff members. There are programs such as the Longevity Gardens for Chinese seniors and Salud Latina for Latino seniors. There is support for patients with dementia and Alzheimer’s.

The Allure Group also has an enhanced presence in the digital world. Patients’ vital signs, as well as movements, stress levels, and sleep cycles, are tracked through sensor technology known as EarlySense, allowing staff members to nip a potential issue in the bud.

All patient records are filed electronically, a system known as Electronic Health Records (EHR), which allows the data analyst on staff, an RN, to identify trends. That in turn facilitates a process that allows Allure to reach conclusions about which aspects of its care are adequate, and which need to be improved.

From our state of the art rehabilitation equipment to our unique cultural programs, we care deeply about innovation and community at The Allure Group. These values are at the forefront of all that we do, and we want you to know about each exciting part! So we thought, what better way to keep patients and families connected and up-to-date than sending a compilation of Allure news and events right to our subscribers’ inboxes?

Our newsletter will be carefully crafted to include noteworthy, educational, and entertaining information for subscribers to enjoy with their morning cup of coffee. Do we have a new and exciting program launching? Is there a festival in town near one of our centers? New menu items in the works? We’ll let you know in our newsletter so that you can stay on top of it all without having to ask. Of course, if you’d like to ask, please feel free!

This is as much your newsletter as it is ours, so we are open to any and all thoughts and suggestions you may have.