May 2021 Newsletter from The Allure Group

The Allure Group Celebrated Nursing Home Week

This Nurses Week 2021, we pulled back the curtain on our everyday superheroes with a fun series called “The Allure Superhero Universe!” We created a fun series spotlighting the various superheroes across our centers:

Celebrating Mother’s Day Across Our Centers

In honor of Mother’s Day this past month, we celebrated across our centers to make sure that all of our wonderful moms knew how special they are, not only on Mother’s Day, but every day of the year! From flowers and cupcakes to blankets that were donated by the Salvation Army, we wanted to thank all of our moms for being who they are.

Congratulations to our Chief Business Officer Matthew Fenley

Crain’s New York Business has just announced today Matthew Fenley, our Chief Business Development Officer, as Notable in Marketing & PR 2021!

We are all so proud, a huge congratulations to him!

Melissa Powell featured in McKnight’s Long-Term Care News

Most skilled nursing facilities were not initially designed to deal with crises like the coronavirus pandemic, though changes were made on the fly as the outbreak unfolded, and more will no doubt follow in the years to come.

Our very own Melissa Powell discusses how COVID-19 is shaping the future of skilled nursing facility design in her latest McKnight’s Long-Term Care News piece.

May Blue Carpet Farewells

We are overjoyed to share our May Blue Carpet Farewells!

We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

April 2021 Newsletter from The Allure Group

Occupational Therapy Month

April was Occupational Therapy Month and we can not thank all of our OT’s enough for all of their hard work and dedication across our centers.

As an occupational therapist or occupational therapy assistant, you are part of a vitally important profession that helps people participate in the things they want and need to do through the therapeutic use of everyday activities and our resident’s are very lucky to have you!

This month we are spotlighting two of our incredible OT’s, Franz Mojica from our King David Center and Digna Portillo from our Crown Heights Center.

A huge thank you to all of our Occupational Therapist’s for all that you do for our patients and residents!

Minds in Motion Neurological Rehab Program at King David Center

At King David Center for Nursing and Rehabilitation, we’re committed to earning our reputation as the premiere rehabilitation center for Parkinson’s disease. Patients in our Minds in Motion Neurological Rehab program have exclusive access to the Hokoma Lokomat as part of their treatment program.

A recent Parkinson’s case study conducted at King David Center found that our Lokomat Therapy can “improve patients’ overall level of functional performance and therefore increase their quality of life.” We are thrilled to be able to offer this to our patients in our Minds In Motion program. If interested, you can check out the full case study here!

The UAC Delivered 400 Easter Goodie Bags to Bedford Center Residents and Staff

The UAC (United Against Covid-19), a non profit organization, donated around 400 Easter goodies bags for our residents and staff to help make their Easter special this year. Everything was well packed by their volunteers with a handwritten greeting card included. Thank you to UAC for including us in this special project.

McKnight’s Women of Distinction Awards and Forum

The McKnight’s Women of Distinction Awards and Forum will be held this year as a virtual event on May 18 and May 19, and everyone is welcome to join at no charge. Our very own Melissa Powell who was recognized as one of this years Women of Distinction will be featured on a panel, on May 19 from 1:30 to 2:30 PM ET.

The panel, “Secrets to career success,” will feature six 2021 McKnight’s Women of Distinction speaking about mentoring, networking, developing assertiveness, career advancement, leadership succession planning, and establishing organizational culture, among other topics.

To register for the virtual event, click here.

April blue carpet farewells

We are overjoyed to share our April Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

March Newsletter from The Allure Group

King David Center Opens Aquatherapy Pool

The Allure Group’s King David Center for Nursing and Rehabilitation recently held a ribbon-cutting ceremony for its newly installed aquatherapy pool. The addition of the pool, the first of its kind in a Brooklyn-based skilled nursing facility, marks the completion of the King David Center’s 16-month makeover.

“The dream of Allure putting an aquatherapy pool in the sub-acute setting began as just that, a dream,” Allure COO Melissa Powell said. “To see our vision become a reality and to offer such a unique form of therapy to our patients in Brooklyn is truly special to us.” Click here to read an article about the new pool featured in TapInto.

Congratulations to Bedford Center!

Congrats to the entire Bedford Center for Nursing and Rehabilitation team on their 8th consecutive deficiency free infection control survey!

Melissa Powell featured in McKnights Long-Term Care News

Our COO, Melissa Powell, was featured in McKnights this month with a piece titled, “How the COO’s role will continue to evolve.”

In the article, she states, “Visionary COOs have much to bring their organizations in the years and decades to come, not only in terms of their awareness of the inside operations of a company but in how those operations affect and are viewed by potential clients, partners and the world. An innovative COO can create policies and drive decisions that enable their facilities to forge ahead in uncharted space by focusing on strategy, technical innovation and social impact.” Click here to read the full article.

We’re Hiring

Calling all Registered Nurses and Licensed Practical Nurses!

The Allure Group needs your help. Our skilled nursing facilities are directly hiring individuals who are seeking full time, part time or per-diem opportunities. Please share with anyone you know who may be interested!

Send resumes
or call (212) 690-7400 ext 1219

Harlem center easter celebrations

Harlem Center held a fun game of Easter trivia fun facts as well as some festive Easter coloring for residents along with a treat of hot dogs and beans, something that the residents have been asking for!

March blue carpet farewells

We are overjoyed to share our March Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

February Newsletter from The Allure Group 2021

Black History Month

In honor of Black History Month, Crown Heights Center held a celebration for the culmination of the month as seen in the photos above. Together our staff and residents joined in taking photos with our Black History Month sign.

Melissa powell named one of McKnight’s Women of Distinction

Nineteen senior-level women working in senior living or skilled nursing were recognized as Hall of Honor inductees into the McKnight’s Women of Distinction awards program for 2021 and our COO Melissa Powell was included as one of them! So well deserved! Congratulations Melissa!

Heart Awareness Month

In honor of Heart Awareness Month, The Allure Group celebrated our American Heart Month Honoree. We are proud to know this difference maker in the world of cardiology, Dr. Kris-Angelo Natividad, DNP, NP-BC, at Maimonides Medical Center. We wish him all the best on his fight for better heart health and awareness.

Grand Opening of Aqua Therapy Pool at King David Center

King David Center has just opened the first ever aqua therapy pool in a Brooklyn SNF! This amazing therapy tool has just cemented King David Center as Brooklyn’s Neurological Rehabilitation Center of Excellence!

Healthcare Heroes from Crown Heights Center Honored in The New York CARIBNEWS

In a special edition of The New York CARIBNEWS that went out this month honoring Black History Month, our very own Marsha Turner-Simpson and Brenda Allen of Crown Heights Center were featured.

Marsha has been an LPN at CHC for nearly a decade and Brenda is a resident, having served 35 years as a nurse and mortician at Rikers Island in her younger years.

To read the full feature on both of these incredible women, check out the latest edition of The New York CARIBNEWS!

King David Center featured in NY Times

The photo above was featured in the NYT, where one of our compassionate King David Center staff member comforted a resident while receiving the vaccine.

The article included an accompanying graph which showed the great progress the vaccines have made in the Nursing Home community. There is strength in numbers!

bedford center celebrates valentines day

Bedford Center surprised the residents with teddy bears and arts and crafts for Valentines Day! 🧸💘💟

February blue carpet farewells

We are overjoyed to share our February Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

We’re Hiring!

Calling all Registered Nurses and Licensed Practical Nurses!

The Allure Group needs your help. Our skilled nursing facilities are directly hiring individuals who are seeking full time, part time or per-diem opportunities. Please share with anyone you know who may be interested!

Send resumes
or call (212) 690-7400 ext 1219

January 2021 Newsletter from The Allure Group

Vaccine Roll Outs Continue Across Our Centers

Thanks to our partners at Walgreens and CVS, vaccine roll outs are continuing across all six of our facilities for our staff, team members and residents. Everyone is excited to get one step closer to a safer, healthier community!

Congratulations to Linden + Bedford Centers!

A huge congratulations to all of our hard working staff at our Linden Center who received an annual deficiency free survey for 2020. We want to thank each and every one of you for everything that you!

Messages In Motion Program 

The Allure Group knows how important it is to be connected to your loved ones, especially over the last year where the governor required that we close visitation privileges to keep our residents, families and staff safe. Our team is always striving to come up with new and innovative ways to bridge the gap between our residents and the outside world. With that in mind, we are proud of our program, Messages In Motion.

Messages In Motion enables family and friends to send videos and photos to their loved ones via their bedside PadInMotion tablet, which have long been available at all 1,500 bedsides in Allure’s six facilities. Residents are now able to receive and enjoy your messages, family photos and much more!

Bedford Center “Art from the Heart” Contest Winner 

We are very proud of Bedford Center resident, Mr. Melvin Torres-Jimenez, on being selected as a winner of the Art from the Heart contest! The Foundation for Quality Care has been supporting the Annual “Art from the Heart” program for 15 years. This program is designed to spotlight the artists who live in NYSHFA | NYSCAL Member facilities.

Melvin Torres-Jimenez is one of thirteen winners who had their vision translated from their hearts and minds into a winning entry.

He is now featured in a 2020 calendar, “Art from the Heart!”

January blue carpet farewells

We are overjoyed to share our January Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

December Newsletter from The Allure Group

Happy New year!

Wishing you and your families a very happy New Year. We look forward to 2021 and want to say thank you to each and every one of you for all of your support.

Crown Heights Center Is The first Allure Facility To Receive The COVID-19 Vaccine!

History being made right before our eyes! Crown Heights Center and Mr. George V. proudly leading the way into the vaccination effort for The Allure Group. “This is the best thing that has ever happened because it will prolong life.” – George V.

We are also excited to share that we have been featured in Reuters international vaccine rollout press!

Hanukkah Drive-Thru Event at King David Center

The King David Center for Nursing and Rehabilitation hosted a Chanukah Drive-Thru Event on Sunday, Dec. 6. Free activity boxes were distributed, which contained Circle Magazine, a coupon to the Ice Cream House, the means to create your own science experiment and several other festive goodies.

Harlem Center Participated in Salvation Army’s Red Box Drive

Harlem Center participated in Salvation Army’s Red Box drive this year.

Each Red Box was filled with a turkey, stuffing, potatoes, vegetables, milk, eggs, bread, butter, a dessert and even a game for a local family to enjoy.

We are honored to have been a part of bringing some extra joy to families who needed it this holiday season.

Linden Center’s Christmas Ham Drive

Linden Center hosted a Christmas Ham Giveaway for the local community to bring some holiday cheer to the neighborhood. Together with Uncle Moishy, Linden Center was able to provide families with a delicious holiday meal.

Yes, Healthcare Workers Deserve to be Called “Heroes”

Our COO Melissa Powell’s latest article was published in Healthcare Business TodayIn it Melissa writes that while there are those who question the labelling of healthcare professionals during the coronavirus pandemic, there is little reason to quibble. Their actions have been above and beyond the call of duty, and deserve to be saluted.

December blue carpet farewells

We are delighted to share our December Blue Carpet Farewells! We wish the residents well and thank our amazing staff for their dedication and hard work.

November 2020 Newsletter from The Allure Group

Turkey Giveaway

Taj Barnett, marketing manager for The Allure Group’s Linden Center for Nursing and Rehabilitation, joined Chris Banks, founder and executive director of the East New York United Concerned Citizens, to hand out over 250 turkeys the Sunday before Thanksgiving. Linden Center was proud to co-sponsor this very worthwhile event.

Drive-Thru Event

The King David Center for Nursing and Rehabilitation hosted a Chanukah Drive-Thru Event on Sunday, Dec. 6. We distributed free activity boxes, which contained Circle Magazine, a coupon to the Ice Cream House, the means to create your own science experiment and several other goodies.

November Blue Carpet

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We are overjoyed to share our November Blue Carpet Farewells! We wish our departing patients well, and thank our amazing staff for their dedication and hard work.

Linden Center and Vis a Vis Health — a Promising Partnership

With Vis A Vis Health, Allure’s care continues even after you leave Linden Center. Patients are given a hand-held device that enables them to keep in touch with healthcare professionals, and allows those same professionals to track the patient’s biometrics.

Veterans Day Fete

Linden Center celebrated Veterans Day with food, inspirational video chats and the presentation of gifts to our wonderful residents. We thank all the veterans for doing their part in history and for putting their lives on the line for our country!

Heartwarming Thank You Letter

This heartwarming thank you letter, from the family member of a resident to King David Center administrator David Schoenblum, made our day! It is moments like these that motivate us to do what we do. Special shoutout to our hardworking staff for their dedication. 

Pondering Smart Healthcare Facilities

Joel Landau, founder and chairman of The Allure Group, wrote for McKnight’s Long-Term Care News about smart healthcare facilities, which have gained some traction during the coronavirus pandemic. Particularly notable was a temporary field hospital built in Wuhan, China — the very epicenter of the outbreak — that was manned by robots.

Artificial Intelligence: How its Potential Has Been Shown During the Pandemic

Joel Landau also wrote for Healthcare Business Today about the manner in which artificial intelligence’s potential has been revealed during the pandemic. He cites as one example the manner in which an AI platform detected an unusual flu outbreak in Wuhan, days before the World Health Organization issued an alert about the pandemic.

Talking Up Technology

Melissa Powell, The Allure Group’s president and COO, was featured in a recent McKnight’s Long-Term Care News article discussing PadInMotion, Inc., which allows our patients to engage with loved ones via one-touch connectivity.

“Having PadInMotion’s tablet technology at every single one of our beds was a lifeline during the pandemic,” Melissa told writer Kimberly Marselas, “and will be a staple of our resident-family communication moving forward.” 

October 2020 Newsletter from The Allure Group

King David Center Renovation

The new King David Center for Nursing and Rehabilitation, labelled the Nursing Home of Tomorrow, available today, has been a year in the making. 

Renovations began in October 2019 and are nearly complete; all that’s left is construction of an aquatherapy pool. Prior to that, there was a makeover of the lobby, an expansion of a first-floor cafe and the consolidation on the first floor of the rehab center, which had previously been on the eighth floor, and the robotics suite. Resident units, as well as hallways and nurses’ stations, were also upgraded.

“We’re always trying to grow,” facility administrator David Schoenblum said. “If you stay in the same place you’re not going to make strides. You’re going to fall behind. And we’re always looking to grow, to make strides.”

Newsweek Fetes Hamilton Park Center

Big congratulations to Hamilton Park Nursing and Rehabilitation Center for being ranked among New York State’s best nursing homes by Newsweek Magazine. 

Newsweek Global Editor in Chief Nancy Cooper, in a letter accompanying the rankings, noted that the U.S. is getting older by the day. In fact, she pointed out, the oldest Baby Boomers are in their 70s, and by 2030, more than 20 percent of the nation’s population will be 65 or older.

That led Newsweek, in collaboration with the global data research firm Statista Inc., to analyze the country’s 15,000-plus nursing homes and rank them. Just over 400 made the cut, including 63 in New York State.

New Issue of Senior Times

A new issue of The Senior Times, produced by King David Center and fast becoming the go-to publication for everyone in The Allure Group community, is out. This magazine, over 80 pages long, provides everything from the latest in medical news to interesting interviews and side-splitting humor. Truly it is a must for seniors, their loved ones and everyone else. Pick up one for yourself and see what all the hype is about!

Mid-Autumn Festival at King David Center

King David Center recently celebrated the Mid-Autumn Festival, a traditional festival observed by East and Southeast Asian people. Regarded as the second-most important holiday on the Chinese calendar (after Lunar New Year), it dates back some 3,000 years, to when leaders of that heritage worshiped the moon in hopes of fruitful harvests. It is observed with lanterns, which light the way to prosperity and good luck, as well as pastries called mooncakes.

Mrs. Jean Observes 102nd Birthday

Mrs. Jean, a Hamilton Park resident since 2015, recently celebrated her 102nd birthday with family, friends and staff, who honored her with a cake and presents. She had a wonderful time and is so grateful for the warmth and love she received!

october Blue Carpet Farewells

We are delighted to share our October Blue Carpet Farewells! We wish the residents well and thank our amazing staff for their dedication and hard work.

An Accent on Staff Safety

Joel Landau, founder and chairman of The Allure Group, writes for McKnight’s Long-Term Care News about the twin priorities during the coronavirus pandemic of keeping not only residents safe, but also staff. Regular testing is the best way to do so, though some facilities have resorted to such means as self-confining (i.e., having staff live where they work). In addition, there are states that have formed so-called strike teams, groups that can come to the aid of overburdened staff during times of need.

Leading With Her Heart

Kellyann Byrne, Director of Concierge Services at King David Center, told that during the COVID-19 pandemic she has been asked to serve as a go-between for residents and their loved ones. It is something she has been happy to do, as she always “leads with (her) heart.”

“I just feel that I am their visitor,” she said of the facility’s 206 residents. “I’m their daughter or their son. I’m their sister or brother. Whoever they’re closest to, I’m that person for them.”

September 2020 Newsletter from The Allure Group


The King David Center is pleased to welcome Rabbi Boruch Goldstein as the facility’s new Rav. Rabbi Goldstein, Mora D’asra of the congregation K’hal Ner Lemeyah, of Marine Park, was formally introduced at an outdoor ceremony, and he emphasized to the crowd the importance of living every day to the fullest, no matter one’s age or physical condition.

Rabbi Goldstein will do his part to make it so, by providing spiritual guidance for each and every Jewish resident of the newly renovated King David Center.


We are delighted to share our September Blue Carpet Farewells! We wish the residents well and thank our amazing staff for their dedication and hard work.


King David Center and Linden Center both celebrated National Rehabilitation Awareness Week, saluting their respective rehab teams for their tireless work, each and every day.

Observed every September since 1976, National Rehabilitation Awareness Week serves as an acknowledgement  to those in a profession that Forbes once ranked among the “happiest jobs” in the U.S. 

Thank you for everything you do. You make us all happy too!


Hamilton Park residents showed off their artwork to our staff, having reaped the benefits of an activity that has been associated with seniors’ pain relief, stress reduction, improved cognitive abilities, lowered blood pressure — and lots of fun!

Residents enjoyed a number of crafts including origami, card-making, drawing and coloring.

Zoom Art Therapy at Linden Center

Linden Center residents had so much fun with their Zoom Art Therapy, where they had the opportunity to get creative and let their inner Picasso shine.

Grandparents Day at Crown Heights Center

Lions Clubs International sent cards and gifts to Crown Heights residents in celebration of Grandparents Day to share a little extra love and appreciation on this special day.

How Seniors Can Minimize Falls

Joel Landau, chairman and founder of The Allure Group, wrote in Senior Lifestyle Magazine about the steps older people can take to minimize falls, which are an ever-present danger for those 65 and older. 

Among the steps he suggested were taking up Tai Chi, being aware of medication use and doing a safety assessment of one’s surroundings.

Why Telemedicine is a Priority

Melissa Powell, COO of The Allure Group, penned a piece for McKnight’s Senior Living in which she discussed the increasing necessity of telemedicine — not only because of the coronavirus pandemic, but because there are vast areas of the U.S. underserved by the healthcare industry. 

The Allure Group makes use of a telemedicine platform known as Telehealth Solutions, and recently partnered with Vis a Vis Health on a telemedicine solution that affords easy interaction between recently discharged patients and clinicians.

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August 2020 Newsletter from The Allure Group

The Growing Joy at Bedford Center

Bedford Center Director of Recreation Pearl Rimpler happily enlisted her facility in Plantogether, an initiative that involves delivering plants to seniors who are either quarantined at home or residents in skilled nursing facilities.

According to a Fox 5 television report, Plantogether was started in April by two young Crown Heights women, Baila Dalfin and Nechama Hecht, by soliciting donations to their Instagram page. Local gardening businesses have also contributed greenery, and to date the women have delivered plants to over 300 seniors. 

“When you see how much it is appreciated by (seniors), you feel like people are thinking about them and people care about them,” Hecht told Fox 5, “so that’s something that inspires us to continue moving forward.”

Celebrating 25 years at bedFord center

Allan Campos, Cardiopulmonary Unit Director at Bedford Center, was saluted for 25 years of service in a surprise ceremony in mid-August. In his remarks to well-wishers, Allan recalled that before he interviewed for the job all those years ago, his uncle, a bank manager, told him to make clear to his potential employers that he would be an asset to their organization.

“I just try to live by that phrase that was given to me by my uncle,” Allan said. “I try to do the best every day.”

He also said he has considered other jobs through the years, then thought better of it.

“I have my family here,” he said. “I love the people that I work with. That’s why I stay.”

The Senior Times – A magazine from the allure group

Click here to read The Senior Times, a magazine from The Allure Group.

The issue includes:

  • Timely op-eds authored by The Allure Group’s executive staff
  • A review of King David’s popular summer event featuring world-renowned Uncle Moishy
  • Tips for thriving during the pandemic
  • Lighthearted jokes, inspiring poems, fun crafts and mouth-watering recipes
  • And much more!

Rachel Klein, The Allure Group’s Corporate Director of Special Programs, writes on its opening page that the goal for the Senior Times is “to cover anything and everything you need to know to keep yourself and your loved ones happy and healthy.”

august blue carpet farewells 

Several residents across The Allure Group’s locations were accorded Blue Carpet Farewells. We wish them well, and as always, we are so proud of our staff for the work that they do.

how the coronavirus pandemic has sparked healthcare innovation

Joel Landau, The Allure Group’s founder and chairman, wrote for Provider Magazine about the manner in which the COVID-19 pandemic has sparked innovation in the healthcare field. Joel noted that The Allure Group has been on the cutting edge of that trend, having implemented EarlySense, a remote contact-free monitoring system, even before the outbreak. 

In addition, such breakthroughs as telehealth and electronic health records have proven invaluable to healthcare professionals during this crisis.

Protecting Dementia Patients During a Pandemic How to prepare for future healthcare pandemics

Joel Landau also wrote for McKnight’s Long-Term Care News about the need to prepare for the next pandemic, which healthcare professionals agree is an inevitability. Their only disagreement is whether the current crisis qualifies as “The Big One” — i.e., a calamity comparable to the Spanish Flu outbreak of 1918 — or whether that is still to come.

Joel cites the work of several experts who say the United States is in need of an independent, nonpartisan body that is capable of a rapid response to future pandemics. There are those, in fact, who have said the body should be to public health what the Federal Reserve is to finance.

How does one successfully age during a pandemic? 

The concept of “successful aging” has long been debated, The Allure Group COO Melissa Powell writes for Thrive Global, with some researchers defining it pre-pandemic as the ability to remain free of disease and disability, maintain cognitive function and actively engage with life.

Now, however, there are those who have arrived at a new definition — the ability to draw on internal and external resources to withstand life’s setbacks, whether chronic illness or social loss. In other words, it’s a matter of being resilient in the face of adversity.

We’re hiring!

The Allure Group has a new role for Infection Control Nurses. Here is a link to more information about these positions. Please contact Cynthia Deng ( if you are interested.